Programme infrastructure
Tracking, deal terms and daily desk operations.
- Tracking migration with attribution mapping
- Deal tiers, first-time depositor (FTD) validation and clawback terms
- Daily affiliate desk management
Principal-run iGaming affiliate management
Fractional senior affiliate lead for licensed operators — without the headcount.
I build, run and audit affiliate programmes for licensed casinos, sportsbooks and bingo brands — tracking, deal terms, publisher vetting and compliance.
Reply within one business day · No obligation
At a glance
- Access
- Direct principal access on every deal and escalation
- Markets
- UK · EU/MGA · LatAm · Ontario
- Engagement
- Fixed-fee programme audit from £4,000, then retainer or performance
Debbie Brocklehurst · Principal Consultant
About
Principal-led. Deliberately small.
Ferndale is run by Debbie Brocklehurst, who has spent her career agency-side running affiliate programmes for UK and international operators. The roster is deliberately small: the person who pitches your programme also runs it — no handovers, no junior desk.
Limited roster — I don't take competing operators in the same market
Mutual NDA on request, and standard on qualified engagements
Platforms
Tracking and compliance tools I have worked with in previous roles. Independent — no vendor affiliation, partnership or accreditation.
- NetRefer
- Income Access
- Affilka
- MyAffiliates
- MAP
- Cellxpert
- Rightlander · compliance
Services
Four services.
Programmes often leak margin through bonus abuse, negative carryover, unvetted traffic and product cannibalisation. These four services fix that.
Regulated market growth
Grow only where you are licensed.
- Licence-aware publisher targeting, market by market
- Market-specific creative and bonus terms
- Localised promotion compliance
Commercial deal architecture
Protect the margin on every deal.
- CPA (cost-per-acquisition) baselines, hybrids and revenue-share modelling
- Negative carryover and high-roller isolation
- Cross-product cannibalisation control
Compliance & brand protection
Reduce licence risk across affiliate marketing.
- Ad monitoring and breach detection
- Affiliate KYC (know your customer) and traffic qualification
- ASA/CAP Code compliance and takedown workflow
How we work
Start with the audit. Scale what works.
You don't need to pick a commercial model yet. We start with a short intro call, then a fixed-scope audit — the right engagement follows from what it finds. Every step is agreed in writing before it starts.
Programme audit
A fixed-scope review of tracking, deals, publisher quality and compliance, delivered as prioritised findings and a 90-day action plan.
Fixed fee · from £4,000 · 2–3 weeks
Managed programme
I run the affiliate desk end to end: recruitment, deals, compliance and monthly NGR, CPA and risk reporting.
Monthly retainer · after audit
Performance partnership
A reduced retainer plus a share of incremental NGR, measured against the audit baseline. Agreed only once baseline and attribution are signed off.
Retainer + NGR share · by exception
FAQ
Questions operators ask.
Do you work with unlicensed operators?
No. I only work with operators licensed in the markets they target.
Which markets do you cover?
UK, EU/MGA, Latin America and Ontario. I'll tell you if it isn't a fit.
What do you charge?
The programme audit is a fixed fee from £4,000. Managed retainers are scoped after the audit against the size of the programme. Performance terms are by exception, once a baseline is agreed.
Can you work alongside our in-house team?
Yes. I can own the affiliate desk outright or work with your team on deals, compliance and reporting.
Contact
Get in touch.
Tell me about the programme and I will tell you if I can help.
30-minute call · Mutual NDA available · No obligation